Rexam’s XD11 fine mist pump with Maximist insert was chosen to power Prodigieux, the first fragrance from Nuxe. The product launched along with Rexam’s Sofistic’s 1.5ml mini sampler program. Thus, Nuxe selected Rexam to execute the strategy of pairing a retail fragrance launch with a supporting mini-product. The Sofistic’s sampler allows brand owners to simultaneously excite product loyalists and attract new customers, according to Samira Chmiti, product manager-fragrance, Rexam Personal Care. She added: “This is the type of complex international launch that requires one-stop sourcing, manufacturing expertise and comprehensive field support. Seamless worldwide integration of marketing, production and technical support is critical.”

Distribution of Nuxe’s inaugural retail fragrance (50ml) and sampler just began in Europe, and the international rollout is underway.
 
More info: www.rexam.com